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Trackhouse Announces New Program with SLAM! Miami

SLAM and Trackhouse announced a program with Pitbull’s SLAM! Miami Charter School in the Little Havana section of Miami that was designed to fulfill that promise. Trackhouse Racing will donate a primary paint scheme on its No. 99 Chevrolet Camaro with driver Daniel Suárez, along with marketing elements on Pitbull’s 2022 concert tour, to SLAM! All money raised from the donation will be dedicated to the students’ collegiate scholarship fund.

See the official press release from TrackHouse Below:

NASHVILLE, Tenn. (Oct. 5, 2021) – In 2020, Justin Marks wrote on a white board how he planned to define success once his soon-to-be Trackhouse Racing team became a reality. Of course, he wanted to win and establish the team among the top tier of NASCAR Cup Series organizations, but he wanted to redefine the word “winning” for his new organization.

“I want Trackhouse to stand for something beyond just racing,” said Marks, who founded Trackhouse less than two years ago.

“We are committed to effecting positive change in the community and help the underserved with career opportunities which may not have otherwise existed. Wins in communities with underrepresented youth are the ones that last a lifetime. Those of us fortunate enough to enjoy success have an obligation to give back to society.”

Today, Marks announced a program with Pitbull’s SLAM! Charter School in the Little Havana section of Miami that was designed to fulfill that promise. Trackhouse Racing will donate a primary paint scheme on its No. 99 Chevrolet Camaro with driver Daniel Suárez, along with marketing elements on Pitbull’s 2022 concert tour, to SLAM! All money raised from the donation will be dedicated to the students’ collegiate scholarship fund.

Trackhouse representatives have worked with SLAM! teachers and administrators on developing the fall curriculum where the students in the SLAM! Marketing Academy are learning about the sport and business of NASCAR, including career and life skills. Students will research and identify prospective corporations, build sales and marketing presentations, develop oral presentation skill and teamwork. Trackhouse executives and the students will make the final presentations with all of the sponsorship funds earmarked for collegiate scholarships.

Marks announced Pitbull as a partner of Trackhouse Racing in January and the two have collaborated on impactful youth education programs.

“It is truly a blessing to have Trackhouse get so involved with the SLAM! students,” said Armando Christian Perez, aka Pitbull.

“Justin is an amazing person and from the very start, we agreed there is only one race and that is the human race. All these kids need is an opportunity to grow and show what they can become. This partnership with Justin and Trackhouse has been incredible, and this is only the beginning.”

Trackhouse President Ty Norris presented to the students during the first two sessions and said he could see great potential in the room.

“My first question to students asked how many of them had ever seen a NASCAR race?” Norris recalled. “One hand went up. By the time we are done, an entire school will know about NASCAR, watch our events, understand how the business works and become fans of NASCAR.

"The best part is these students, if they work hard, may earn scholarships to pursue their collegiate dreams. Given the financial challenges many of these students face this scholarship may be the difference in pursuing a prosperous professional career and the streets. If we can impact one student, one life, we will all win.”

ABOUT SLAM: SLAM! is a non-profit educational organization operating public charter schools nationwide. GRAMMY®-winning international superstar, entrepreneur and education advocate Armando Christian Pérez (Pitbull), opened the first SLAM! school in Miami in 2012. The SLAM! network has since expanded to 12 tuition-free charter schools in Florida, Nevada and Georgia. The newest K-12 campus will open in Mesa, Arizona in August 2022.

SLAM schools expose students to careers in sports medicine, media production, marketing and the arts. SLAM creates a national platform for students to gain industry experience while developing on-the-job skills. Students can earn college credits through robust dual enrollment and Advanced Placement programs. For more information on SLAM! charter schools, visit slamfoundation.org.

About Trackhouse Racing: Trackhouse Racing, a division of Trackhouse Entertainment Group, was founded in 2020 by Justin Marks, who established the company’s headquarters in Nashville, Tennessee. In October 2020, Trackhouse announced it would field the No. 99 in the NASCAR Cup Series with driver Daniel Suárez. In January 2021, Trackhouse announced Armando Christian Perez (a.k.a. Pitbull) as a partner and transcendent ambassador. Trackhouse announced on June 30 that it had purchased Chip Ganassi Racing’s NASCAR operation effective immediately following the NASCAR Cup Series race on Nov. 7, 2021. Trackhouse Racing will field two full-time Cup Series entries in 2022. Ross Chastain will drive the team’s No. 1 Chevrolet Camaro joining Suárez who will drive No. 99 Chevrolet Camaro.